Description

I’m a senior production professional, experienced in producing broadcast television, online content, radio, print and full web builds. I’m passionate and I possess a strong ability to multitask, problem solve and implement solutions under tight deadlines.

Areas of Expertise

Skilled in producing media agnostic campaigns; broadcast, photography, content, print, OOH
Experienced in producing small to large complex multi-day, multi-location shoots
Accomplished in soliciting, negotiating and submitting timelines, ballparks, competitive bids and triple bid production estimates
Proven track record for anticipating challenges, moving projects forward and resolving issues swiftly
Keeping abreast of the production landscape across all genres of creative disciplines
Implemented best practices for efficient production workflow through scheduling, prep, casting, filming, post and final deliverables

Career Highlights

2024 Bronze ADCC – Canadian Blood Services – City is In Our Blood
2023 Silver Clio Award- Razom “Feel What We Feel” Grey Canada / TANK Worldwide
2019 Gold Marketing Awards with Shoppers Drug Mart in producing a physical tampon dispenser for homeless women called “The Monthly”
2014- Webby Award winner for an interactive Missing Kids campaign that I produced and also helped develop

Career Summary

Director of Production
ONE23WEST | 2024-2025

Directed full-cycle production department across broadcast TV, digital content, social, print, and experiential—overseeing everything from concept development and budgeting to post-production and final delivery.
Led high-performance teams of producers and coordinators, providing mentorship, role assignment, and operational oversight to ensure projects met creative vision, timelines, and budget targets.
Negotiated and managed vendor, talent, and union agreements, securing competitive bids, mitigating legal risks, and ensuring compliance with industry standards.
Delivered award-winning, high-impact campaigns for major national and international brands, consistently recognized for creative quality, executional precision, and budget efficiency.

Director of Production
GREY CANADA| 2020-2024

Leading end-to-end production processes: collaborating with partners, securing competitive bids, consulting on costs, estimating, casting, negotiating talent, managing timelines, supervising shoots, directing post-production, delivering client presentations, ensuring asset delivery, and finalizing budget reconciliation.
Collaborating closely with talent unions, I ensure a comprehensive grasp of the legal intricacies and associated terms. This positions me as the foremost source of information within the organization and a beacon of guidance for the leadership team.
Managing both junior and senior teams within the department, intricately assigning roles, fostering mentorship, and providing comprehensive operational oversight.
Mastery across diverse production mediums, underscored by a specialized proficiency in broadcast and digital production. Extensive experience spanning the entire spectrum of production endeavours, from conventional to cutting-edge.

Clients: Volvo | Lindt | Pringles | Salvation Army | Canadian Blood Services

Director of Production
TOKYO SMOKE BRANDS | 2019-2020

Accountable for managing production resources (internal and external), timelines, budgets, vendor relationships and final product delivery
Working closely with internal brand and creative teams to ensure all production needs are met for the execution of video, experiential, and digital concepts
Overseeing a team of full time and freelance producers, ensuring they have full support to execute on time, on budget, and across various disciplines
Responsible for complete range of department production responsibilities including; initiating process, establishing best practices, cultivating and growing production partner relationships, coaching junior creative teams on better matching concepts with feasibility

Senior Integrated Producer
JOHN ST ADVERTISING | 2015-2019

Managed all phases of production with all mediums; digital, print, photography, broadcast and experiential
Liaison between directors, production partners & clients in regards to overall creative and marketing objectives
Responsible for all facets of broadcast production, including bidding, director/editor search and selection, filming, internal team management and balancing vendor relationships
Working with talent unions (ACTRA, UDA, SAG) and understanding/implementing the process based on their changing terms

Clients: Mitsubishi | Shoppers Drug Mart | Loblaws | Boston Pizza | Winners

Integrated Producer
ZULU ALPHA KILO | 2014-2015

Fully integrated into broadcast, online and print campaign production
Coordinated vendor selection, bidding, and awarding.
Key in leading agency teams through all phases of production and post
Created detailed project plans, supervising various departments and resources to execute on time and on budget

Head of Digital Production
LOWE ROCHE | 2013 -2014

Participated in new business pitches both in planning presentations and presenting Lowe Roche’s digital capabilities to potential clients
Creation of agile and scrum documentation for beginning stages of software development, including but not limited to; user stories, test cases, wireframing and development flow charts.
Managed end-to-end integrated campaigns by working with the account, creative, and technical teams to ensure project parameters were met.
Forming and maintaining relationships with directors, photographers and vendors.

Clients: Unilever | TFO | Johnson Insurance | Audi

Digital Producer
TBWA\CHIAT DAY | 2011 -2013

Worked with annual/campaign budgets ranging from 70k to 1.2M while ensuring projects were within the scope and delivered on time.
Responsible for all digital initiatives on Gatorade, yellow tail, Energizer, KPMG & CMA
Managed the build and implementation of complex out of home installations leveraging digital elements
Developed and maintained key project documentation: project plans, scope documents, communication plans, status reports, and issue management plans.

Training & Education

Humber College
MULTIMEDIA PRODUCTION | TORONTO

Humber College
BUSINESS ADMINISTRATION | TORONTO