Resume / CV

Description

I’m a senior production professional, experienced  in producing broadcast television, online content, radio, print and full web builds. I’m passionate and I possess a strong ability to multitask, problem solve and implement solutions under tight deadlines.

Areas of Expertise

  • Skilled in producing media agnostic campaigns; broadcast, photography, content, print, OOH
  • Experienced in producing small to large complex multi-day, multi-location shoots
  • Accomplished in soliciting, negotiating and submitting timelines, ballparks, competitive bids and triple bid production estimates
  • Proven track record for anticipating challenges, moving projects forward and resolving issues swiftly
  • Keeping abreast of the production landscape across all genres of creative disciplines
  • Implemented best practices for efficient production workflow through scheduling, prep, casting, filming, post and final deliverables

Career Highlights

  • 2013 Cannes Lions winner for the Make Health Last campaign I produced for the Heart & Stroke Foundation
  • 2014- Webby Award winner for an interactive Missing Kids campaign that I produced and also helped develop
  • 2019 Gold Marketing Awards with Shoppers Drug Mart in producing a physical tampon dispenser for homeless women called “The Monthly”

Career Summary

Director of Production
GREY CANADA| 2020-2023

  • Leading end-to-end production processes: collaborating with partners, securing competitive bids, consulting on costs, estimating, casting, negotiating talent, managing timelines, supervising shoots, directing post-production, delivering client presentations, ensuring asset delivery, and finalizing budget reconciliation.
  • Collaborating closely with talent unions, I ensure a comprehensive grasp of the legal intricacies and associated terms. This positions me as the foremost source of information within the organization and a beacon of guidance for the leadership team.
  • Managing both junior and senior teams within the department, intricately assigning roles, fostering mentorship, and providing comprehensive operational oversight.
  • Mastery across diverse production mediums, underscored by a specialized proficiency in broadcast and digital production. Extensive experience spanning the entire spectrum of production endeavours, from conventional to cutting-edge.

Clients: Volvo | Lindt | Pringles | Salvation Army | Canadian Blood Services

Director of Production
TOKYO SMOKE BRANDS | 2019-2020

  • Accountable for managing production resources (internal and external), timelines, budgets, vendor relationships and final product delivery
  • Working closely with  internal brand and creative teams to ensure all production needs are met for the execution of video, experiential, and digital concepts
  • Overseeing a team of full time and freelance producers, ensuring they have full support to execute on time, on budget, and across various disciplines
  • Responsible for complete range of department production responsibilities including; initiating process, establishing best practices, cultivating and growing production partner relationships, coaching junior creative teams on better matching concepts with feasibility

Senior Integrated Producer
JOHN ST ADVERTISING | 2015-2019

  • Managed all phases of production with all mediums; digital, print, photography, broadcast and experiential
  • Liaison between directors, production partners & clients in regards to overall creative and marketing objectives
  • Responsible for all facets of broadcast production, including bidding, director/editor search and selection, filming, internal team management and balancing vendor relationships
  • Working with talent unions (ACTRA, UDA, SAG) and understanding/implementing the process based on their changing terms

Clients: Mitsubishi | Shoppers Drug Mart | Loblaws | Boston Pizza | Winners

Integrated Producer
ZULU ALPHA KILO | 2014-2015

  • Fully integrated into broadcast, online and print campaign production
  • Coordinated vendor selection, bidding, and awarding.
  • Key in leading agency teams through all phases of production and post
  • Created detailed project plans, supervising various departments and resources to execute on time and on budget

Clients: Interac | Cineplex | Workopolis | Audi | Coca-Cola | Participaction

Head of Digital Production
LOWE ROCHE | 2013 -2014

  • Participated in new business pitches both in planning presentations and presenting Lowe Roche’s digital capabilities to potential clients
  • Creation of agile and scrum documentation for beginning stages of software development, including but not limited to; user stories, test cases, wireframing and development flow charts.
  • Managed end-to-end integrated campaigns by working with the account, creative, and technical teams to ensure project parameters were met.
  • Forming and maintaining relationships with directors, photographers and vendors.

Clients: Unilever | TFO | Johnson Insurance | Audi

Digital Producer
TBWA\CHIAT DAY | 2011 -2013

  • Worked with annual/campaign budgets ranging from 70k to 1.2M while ensuring projects were within the scope and delivered on time.
  • Responsible for all digital initiatives on Gatorade, yellow tail, Energizer, KPMG & CMA
  • Managed the build and implementation of complex out of home installations leveraging digital elements
  • Developed and maintained key project documentation: project plans, scope documents, communication plans, status reports, and issue management plans.

Clients: Gatorade | Visa | Energizer | KPMG | Nissan | Infiniti | Apple

Training & Education

Humber College
MULTIMEDIA PRODUCTION | TORONTO

Humber College
BUSINESS ADMINISTRATION | TORONTO

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